by Juan Cabezas | Growth Strategy, Marketing, Segmentation
The terms market segment and market segmentation are usually used to mean a subdivision, and a system for subdividing a market by customer types. In this context, a definition of market segment is: An identifiable group of customers with requirements in common that...
by Juan Cabezas | Available Market, Growth Strategy, Market Definition
In the context of formulating a business growth strategy, the problem of market definition involves two basic questions: 1) What should be the scope of the market served by the business; the served available market (SAM)? 2) To what degree, and how, should multiple...
by Juan Cabezas | Acquisition Consultants, Environmental Assessment, Growth Strategy, Merger, Organizational Assessment, Strategic Goals
Decisions about merging and with whom should be subordinate to your company’s growth strategy; focus first on a clear definition and understanding on the vision, mission and objectives of your company and then explore different scenarios for achieving those (a...
by Didier Kane | Culture, Global Growth, Growth Strategy, International Expansion
International expansion is, in general, a very good growth strategy. The products and services a company offers domestically can often offer a similar value to both global and local customers in other countries. Of course, while a global pricing may be preferred when...
