by Juan Cabezas | Marketing, Positioning
If you say “instant photography” (to anyone over 40), they’ll probably think of Polaroid. If you say “cool, innovative smartphones” they’ll think of Apple. Each of these companies has succeeded in positioning itself in the...
by Richard Eppel | Positioning, Strategic Planning, Strategic Positioning
The Rest of the Story In my last blog titled “Sea Room & the Power of an Outside Set of Eyes”, I spoke about the power of a new set of eyes to shape or create a powerful strategy. Having turned around several companies I can say that creating a compelling vision...
